GBF Recognised as a SATO Premier Business Partner
13 October 2026
Earlier this year, GBF was delighted to receive Premier Business Partner certification from SATO, as part of the SATO NeXt Gen Partner Program.
For us, the recognition represents more than a certificate.
The relationships we build with our technology partners, manufacturers and suppliers are an important part of the service we provide to our own customers.
At GBF, we don’t believe every customer needs the same solution. Different operations have different requirements, challenges and priorities. Our role is to understand those needs and then bring together the right products, technology, expertise and support to provide the most appropriate solution.
Our relationship with SATO strengthens our ability to do exactly that.
Better partnerships create better customer solutions
SATO’s technology and expertise complement GBF’s wider labelling and Solutions Management capability, giving our customers access to additional knowledge and support when their requirements extend beyond the label itself.
Whether that involves identifying appropriate printing technology, supporting an existing installation, improving a process or developing a wider labelling solution, strong manufacturer relationships allow us to draw on specialist expertise when it adds value.
Importantly, our approach remains technology-led rather than brand-led.
We work with a range of respected manufacturers and suppliers because our objective is always to identify what works best for the individual customer’s operation.
Being part of SATO’s NeXt Gen Partner Program adds another important relationship to that capability.
More than labels
As GBF continues to develop its Solutions Management approach, relationships like this become increasingly important.
Labels, printers, ribbons, applicators, software, stock management and operational processes don’t exist independently. Increasingly, customers want partners who can understand how those elements work together and help them navigate the available options.
Our job is not simply to supply a product.
It is to understand the requirement, identify the right solution and make sure our customers can access the expertise and support they need.
We’re therefore very pleased to be recognised as a SATO Premier Business Partner and look forward to continuing to develop the relationship.
Because strong partnerships throughout our supply chain ultimately have one purpose:
creating better solutions for our customers.
