With over 25 years in business, we have a wealth of experience in meeting your label, print and packaging needs.

We pride ourselves on our excellent reputation; quality and first class service is at the heart of what we do. Our dedicated team of account managers will guide you through the process, talking through all your business requirements to find the perfect solution for you.

From tailored services, such as online management of all your business consumables, secure warehousing and fulfilment, to print and packaging orders – our friendly team are just a phone call away. 

Meet the Team

Chris Alloway

Managing Director

The MD of The Company loves to convert clients to become sustainable wherever possible and help customers to streamline their processes, thus reducing costs due to improvements recommended.

Likes: Leicester City Football Club, Skiing and my 2 dogs, Hugo, a Border Terrier, and Eddie, a Cockerpoo.

Dislikes People who ‘just cannot be bothered’.

Richard Prior

Sales Director

Likes: Holidays, eating and keeping healthy.

Dislikes: Time wasters and cotton wool.

Tom Sellors

Northern Sales Manager

Tom held various rolls within the print / packaging industry before deciding to join GBF at the start of 2015. An ultra-wide knowledge base gained in these previous rolls means that catering for a whole spectrum of bespoke applications is second nature. Likes: Playing the guitar and photography.

Dan Perry

Midlands Sales Manager

Dan joined at the beginning of 2016 started out as a Business Development Manager and is now the Midlands Sales Manager.

Likes: All sport especially loves Tennis and is currently 5 times over 35 year old Club Champion… will update once he’s made it 6.

Liz Ginns

Office Manager

Started working for GBF in 2011 as the Office Manager.

Likes: Eating out, spending time with family and friends and travelling.

Nicola Paterson

Senior Account Manager

Started working for GBF in 2004 as part of the Internal Account Management team.

Likes: Spending time with her family and long walks with her cocker spaniel.

Jo Hanger

Senior Account Manager

Jo joined GBF in 1998 as part of the Internal Account Management team.

Likes: Cooking, eating nice food, walking her Cocker Spaniel, and spending time with her family and friends.

Penny Butler

Business Development

For Penny, no two days at GBF are the same! She is continuously contacting new prospective customers and learning about new label and packaging products, important when wishing to remain engaged and proactive. Likes: Meeting people from different walks of life and eating out in restaurants serving good food.

Caroline Smith


Caroline joined GBF in 2014 as Accounts Assistant. Her role is very varied but her main duties are credit control. Likes: Spending time with her family.

Vikkii Bellamy

Accounts Manager

Started working for GBF in April 2022 as part of the Internal Account Management team.

Likes: Crafts, Wine Making, Crochet, Cross Stitch, Home improvements, Reading and spending time with Rolo her Staffordshire Bull Terrier.

Steve Alloway

Sales Manager

Joined GBF in 2002 loves meeting new customers and building mutually beneficial long-term relationships.

Likes: Follows Leicester Tigers, is an ex-rugby player and enjoys playing golf (badly) and competitive yacht sailing.

Family man with grown up son and daughter who have both left home and making their own way in life. Steve is now enjoying spending time with his wife and Monty the Labrador Pup.

Zach Bradley

Accounts Manager

Zach joined in 2022 as part of the Internal Account Management team.

Likes: All food, enjoys playing Darts, and watching Football.

James Reid

Sales Manager

Been working in the print and labelling industry for over 20 years helping clients to streamline their costs and time.

His priority is to be a trusted advisor and to build strong long-lasting relationships.

Likes: Going to watch Leicester City, going to the gym, swimming, and trying to have a decent round of golf.

Todd Mistry

Business Development

Todd joined GBF in 2021 to help all sizes of businesses with SUSTAINABILITY where possible introducing them to use Linerless Labels – ZERO WASTE and also help reduce their annual label spend.

Likes: Playing Golf, Liverpool Football Club, Keeping Fit, Socialising with Friends & Family, Travelling and Eating Out at Restaurants (all cuisines).

Mark Smedley

Commercial Manager

Mark joined in 2023 as the Commercial Manager loves a new challenge and keeping busy.

Likes: Liverpool Football Club, Golf, Food, and spending time with his two children.

Nicky Greiff

Company Accountant

Nicola joined in February 2021 as the Company Accountant, hardworking and very good with numbers.

Likes: Nice food and spending time with the family.


Established 1993

9001 / 14001

ISO 9001 / 14001


Happy Customers


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